Mizani, a professional haircare brand focused on textured
hair from the L’Oreal Group, yesterday, launched its Salon Expert program at an
event that was held at the Radisson Blu hotel, Victoria Island Lagos.
With over 100 salon owners in attendance, the program also
provided an opportunity to introduce the new Mizani and L’Oreal Distribution
partners in Nigeria, Inter-African Marketing Ltd (IAM).
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The Salon expert program is a loyalty program that allows a
salon to become a part of an elite group of salons that collaborate with the
brand to offer higher standards of services in relaxers, treatments, haircare
and styling. This program which provides salons with the quality guarantee
label, also offers greater exposure to customers and is founded on 3 growth
driver pillars: Education, In-Salon Support and Consumer Marketing.
The Managing Director of the Distribution Partners (IAM), Mr Kenny Lakhwani, in his welcome speech, introduced the Inter-African Marketing Team handling the L’Oreal Professional and Mizani business in Nigeria.
The Global L’Oreal Professional haircare overview was given by the Deputy General Manager of L’oreal Professional Products Division for Africa and Middle-East, Mr Alessandro Gullo. He addressed the growth of professional haircare in the region and identified the opportunity for growth in the professional haircare business.
Kenneth Orimemi, the Nigeria Brand Educator, Mizani and L’Oreal Professional showed the audience various styling possibilities using the Mizani product range, showing both before and after pictures of 6 models hair-do. He took the audience through the steps and products required to achieve each look, whilst the models walked amongst the crowd for real time feedback.
Brand Manager Mizani and L’Oreal Professional Nigeria – Gladys Nwachukwu, gave a presentation on the Salon Expert program. She expressed the need for salons to invest in professional haircare on the consumer side and explained how L’Oreal as a brand can help bolster confidence in professional salons and help their business operate more efficiently and profitably.
The Salon Expert program is leaning heavily on the Salon Education and Business support from the Mizani team. Overall, the aim is to equip these salon owners to give better haircare experiences to their customers.
In his closing remarks, the Business Unit Manager, Inter-African Marketing LTD – Vishal Kirpalani, thanked the audience for their time, entertained the pertinent questions and invited everyone to have lunch and network.
The occasion had in attendance some very experienced salon owners and popular haircare salons in Lagos.
The event was organized by the new L’Oreal Partner in
Nigeria, Inter-African Marketing Ltd and hosted by the delectable Amanda Dara.
About Mizani and L’Oreal Professional
Mizani is one of the most established Professional salon
brands in the beauty market. Mizani’s strong heritage in the industry allows
for the offering of professional grade hair products, designed to empower
stylists and consumers to help create any look with desired ease.
Mizani, has been present in Nigeria for the last 3 years
working to develop Professional Hair stylists in Nigeria. Top professional
salons in the country have been patronizing the brand since years.
Mizani is part of the L’Oréal group, the world’s leading
Beauty Company which has devoted itself to beauty for over 105 years.
A dedicated research team of over 3,600 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come.
About Inter-African Marketing Ltd
Inter-African Marketing is the L’Oreal Professional Product
Distribution partner in Nigeria. Founded in 1981, the company is the leading
distributor of luxury beauty brands across Africa. IAM currently distributes
its wide portfolio of fragrance, cosmetics, skincare and haircare brands to
over 30 markets in Africa through its network of subsidiaries in Nigeria,
Ghana, Angola, Kenya and Zimbabwe.
Source: The Pulse