Opeyemi Ayanwale, 23years old, popularly known as Imisi, has emerged as the winner of Big Brother Naija Season 10, claiming the N150 million grand prize at the live finale held on Sunday, October 5, 2025, in Lagos.
The 10th-anniversary edition of Africa’s biggest reality show concluded in grand style, hosted by Ebuka Obi-Uchendu, who once again commanded the stage with his trademark charisma and elaborate fashion statement.
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The event, broadcast live on Africa Magic Showcase (DStv 151) and Africa Magic Family (GOtv 49), celebrated a decade of cultural impact, audience engagement, and commercial success for the BBNaija franchise.
Imisi, a fashion enthusiast and actor from Oyo State, beat eight other finalists — Dede, Isabella, Kola, Koyin, Kaybobo, Jason Jae, Mensan, and Sultana — to clinch the crown. This year’s edition featured a record 29 contestants, making it the most competitive in the show’s history. Themed around creativity, resilience, and social connection, Season 10 recorded strong engagement across digital platforms, with millions of viewers participating in weekly voting rounds.
Throughout the season, Imisi distinguished herself through humour, originality, and authenticity, traits that resonated strongly with fans online. Her personality-driven gameplay and standout performances during wager tasks earned her a loyal following that sustained her momentum through to the finale. Social media engagement around her frequently trended across X (formerly Twitter), TikTok, and Instagram, underlining the show’s influence on youth culture and digital entertainment.
Dede, 23, from Delta State, finished as runner-up, earning praise for her calm composure, strong fashion identity, and consistent performance across challenges. Koyin came in third place, followed by Sultana and Kola, who rounded out the top five.
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