The governor of Cross River State, Bassey Otu, has approved the establishment of the Cross River Patronage Cash Reward Programme, known as Paradise Token.
Speaking at the stakeholder’s engagement event yesterday in Calabar, the director general of Cross River State Lottery and Gaming Agency, Mr. Michael Eja, thanked the governor for approving the project and called it a creative and laudable initiative aimed at increasing patronage for business owners and cash reward benefits for customers.
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He further explained that whenever customers patronise any business, product, or service in Cross River State that offers the “Paradise token,” they will get a cashback reward and stand a chance to win between five thousand naira and one hundred million naira on the weekly draws.
He said this would increase the happiness index of the people of Cross River State.
He added that as the head of the regulatory agency, he would ensure that winners get paid from the weekly draw to foster transparency and accountability on the part of the technical partners, “Cash Token Africa.”
Also speaking, chairman of Cross River State Internal Revenue Service, Prince Edwin Okon, who commended the initiative, said, “This innovation is a welcome idea and aligns with the goals of enhancing the overall well-being of our citizens through wealth redistribution, job creation, and stimulating economic activities in the state.”
He emphasised that businesses that gift “Paradise Token” to their customers will get tax incentives and waivers at the beginning of the year when filing tax returns in the state.
The technical partners, Cash Token Africa, represented by Miss Stella Oshorinde and Miss Simileoluwa Daphne, highlighted the benefits of “Paradise Token” for all stakeholders and expressed their commitment to ensuring a smooth integration with all the relevant government agencies involved in making the project a success.
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